An incredible bit of retail business news hit the techie world this week with Apple’s choice in venues for it’s new Apple Watch. While Apple will be selling the watches themselves and have chosen to spread the news wide and far that the best venue to get the Apple Watch will be online, the main front they plan to sell their new Apple Watch in is high end fashion outlets.
Apple is intent on making people see that the Apple Watch is more than just a phone accessory. The watch will debut at such high end outlets as Paris’s Colette and Tokyo’s Isetan. These are the spots where high fashion gains its footing, where the hottest trends are set so that they can trickle down into the mainstream.
It’s really no wonder why Apple chose these venues rather than merely their Apple stores where the tech savvy ladies and gentleman can get their paws on it. The Apple Watch comes in a variety of styles, ranging in price from $349 all the way up to $17,000 version that comes in either 18 karat rose gold with a grey rose band and rose gold buckle or an 18 karat yellow gold casing and buckle with a red strap. There are an incredible amount of options so that you can personalize your Apple Watch, which Apple has deemed their most personalized product yet. With all these options, the fashion world is sure to swoop down on these products quickly.
Many boutiques are also offering an appointment to be fitted for the Apple Watch where not only will you be scheduled for a fitting, but an in depth demonstration of what the watch can do. This is, after all, an Apple device and they come with an amazing variety of options to choose from. The Apple Watch makes its debut with over 3000 apps already ready and waiting to be bought and downloaded to your device. Quite a few even come standard with the watch.
Unfortunately, there are only a few select locations across the world that will have the Apple Watch available and, according to a leaked memo, once this first batch of watches has left the shelves, you will have to wait until June to find another batch. Many boutiques have released the Watches in a very low key debut so that the previous week long waits by people looking to buy the latest Apple devices could be avoided.
If you are one of the many tech junkies who were wanting the latest Apple product, this bit of retail business news may hit you pretty hard. While you might have been able to find a few Apple Watch distributors in the tech world, the most likely place to find one is actually at a high end fashion boutique. Apple is looking to start a trend with their latest product and not only among techies, but also the fashion savvy. Once the ‘in’ crowd get their hands on the new Apple Watch, it is sure to sky rocket in demand.